M-Radio
BJMTR M-Broadcast Project Celebrate New Year with Passengers
To offer passengers a better journey experience, BJMTR rolled out its 3rd session of M-Broadcast project on December, 14, 2017. Gifts including sound test and fun photo gadget, coupon for 100 free rides and train models, BJMTR was looking forward to provide passengers a relaxed and pleasant travel environment for passengers and wish them happy New Year.
Novel Cartoon and Train Broadcast on Safety Appear in BJMTR Operating Lines — The 2nd Session of M-Broadcast Promotes Safety All the Time in a Funny Way
To disseminate knowledge on metro safety and promote safety awareness and civil habit of passengers in riding metro, BJMTR rolled out its 2nd session of M-Broadcast project. This session focuses on safety. Novel train broadcast “Safety Walkman” and stylish cartoon “Safety Mini-Video” are planned and presented on trains. Safety reminders accompany the whole journey of passengers. From Nov. 15, 2017, BJMTR released “Safety Walkman”. 5 pieces of safety reminder recorded by hosts of Beijing Transport Radio are broadcasted repeatedly at BJMTR operating lines (BJL4, DXL, BJL14 and BJL16). Safety reminder accompany the whole journey of passengers in a warmer way. Meanwhile, BJMTR released its revised mini-video on safety. The new version added elements from old video game and classic films to its 50-session cartoon series “New Comers at Metro” issued in 2014 independently and comic of the same title issued in 2016. The more vibrant and funny stories attract many senior friends riding metro.
Heart-felt Voice Accompany Late Night Passengers at BJMTR Lines
From September 26, 2017, together with Beijing Transport Radio, BJMTR presents “Last Trains. Warm the Late Night Passengers in Beijing” at its operating lines. For the first time, warm and heart-felt voice from metro announcement comforts and accompanies every late night passengers. September 26-28, from 22:00 to 23:30, Radio Metro specially dedicated to BJMTR will broadcast at 56 stations of BJL4, DXL, BJL14 and BJL16. Under the background of soothing music, GM of BJMTR Mr. Wilson Shao and over 10 hosts at Beijing Transport Radio accompany and encourage late night passengers with their warm voice. Meanwhile, tens of Golden Sentence are posted at columns, walls, light boxes and escalator sides at CAISHIKOU station and National Library station, speaking out the wishes of the hard workers in metropolis. In addition, Activity H5 is also staged, participants have the opportunity to win metro ticket as gift to late night passengers around them.